Eventric, a leading tour management software provider, increased organic traffic by 45% and enhanced PPC efficiency with a data-driven strategy
Eventric, a global leader in professional tour management software, needed a smarter digital strategy to attract more users and increase conversions. With underperforming PPC campaigns and stagnant search visibility, they turned to GoInside for a full SEO and PPC strategy.
The Challenge:
Improving PPC and SEO Effectiveness
Eventric’s site was well-designed, but their SEO and PPC efforts weren’t delivering. Blog content wasn’t driving traffic, and conversion tracking was inaccurate, making it difficult to optimize ad campaigns and measure true results.
The Solution:
Comprehensive Strategy Implementation
GoInside designed a two-part strategy to clean up tracking and maximize search visibility. Here’s what we did:
- Fixed Google Analytics 4 (GA4) tracking to ensure accurate conversion data and improve PPC reporting.
- Built a targeted SEO strategy leveraging untapped industry blog topics to attract industry-specific search traffic.
- Refreshed content around high-intent keywords to engage tour professionals and decision-makers.
Real Results for Eventric
Enhanced Accuracy and Campaign Performance
+45%
Increase in organic search traffic
+62%
Improvement in PPC conversion accuracy
“GoInside Digital’s problem-solving mindset has been a game-changer for us. They cut through the noise, fixed the issues fast, and drove real results. They’re the marketing partner we needed.”
Lauren Solomon
COO, Eventric
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