The SEO Pyramid is a visual guide designed for marketers and SEO specialists who want to build search visibility the right way, from the ground up. It lays out the natural progression of SEO tasks, so you don’t get ahead of yourself or waste time doing things out of order.
Let’s be real: don’t start building backlinks if you haven’t nailed the basics. It’s like building a house without foundation.
At the very least, audit those foundations—and if you’re lucky, maybe someone already did a good job before you stepped in. But if not, and our experience says so, this pyramid is here to walk you through it.
Here are the SEO Pyramid Layers Explained:
- Keyword Research – Before anything else, get your keywords right. Think user intent, localized search terms, long-tail phrases—this is what informs every step that follows. Important note – your keyword strategy is not covering all your industry keywords, it’s what differentiate your brand and product.
- Technical SEO – This is your site’s scaffolding. Fix crawl errors, clean up duplicate content, optimize for speed, and make sure search engines (and humans) can navigate easily.
- Content Creation – Create value-packed content that matches the keywords you’ve targeted. Build authority, structure internal links, and make every page count.
- Link Building – Only now is it worth focusing on earning backlinks. Reach out, guest post, build relationships—but make sure the house you’re sending people to is in order first. Create original articles that offer fresh insights, making them valuable resources publishers are happy to reference for free.
- Social Signals – Share that content and get some traction. Social buzz isn’t a magic SEO bullet, but it shows engagement and can complement your authority-building efforts. These days, social media isn’t just about likes and laughs—it’s a serious part of your SEO ecosystem. Great content doesn’t just sit on your blog; it travels. And when it travels well, it sends strong engagement signals that can amplify your reach and support your search visibility.
- Ongoing Optimization – SEO isn’t a “set it and forget it” game. Use data to refine, adapt, and climb higher. Rankings fluctuate, algorithms evolve, so keep adjusting.
This pyramid isn’t just a diagram—it’s a mindset. One that reminds us to respect the process and move with intention.
No gatekeeping here. Our SEO Pyramid is yours to use—on the house 😉
