//ELEMENT FURNITURE
Element Furniture boosted revenue by 86% with a targeted PPC campaign
Element Furniture is a Chicago-based workshop led by experienced woodcrafters, specializing in handcrafted, solid-wood furniture. Every piece is built to last, and no two are the same.
Despite having a strong product, their online performance had stalled, and qualified leads weren’t growing. They partnered with GoInside Digital to increase visibility and attract more high-intent leads within the same budget.
The Challenge:
Turning Ad Spend into Real Growth
Element Furniture grew from a small garage workshop into a full workshop known for quality materials and premium finishes.
Ad spend wasn’t turning into the right leads, and unreliable tracking made it challenging to optimize campaigns. As a result, the team spent too much time following up on low-quality inquiries rather than focusing on serious buyers.
The Solution:
Smarter Targeting and Better Performance
GoInside delivered a complete overhaul of Element Furniture’s PPC strategy by:
- Reviewing and fixing tracking and integrations to enable proper machine-learning optimization
- Creating a new PPC campaign structure based on customer personas
- Building dedicated ad sets grouped by keyword families with clear buying intent
Real Results for Element Furniture
Revenue Growth in Two Months
+86%
+43%
“We take a lot of pride in what we build, and we just needed help getting in front of the right people. GoInside turned out to be the partner we were looking for. They took a lot off our plate and helped us grow. They also reviewed and set up other channels the right way for us.”
Scott Grzelak
Ready to Get Results Like These?
Contact us today to see how we can unlock growth for your business.
Your message has been sent successfully.
Thank you for your message!
We will reach back to you as soon as possible.
No later than 24 hours.
Have a great day!