Universal Gaming Group, a leading gaming terminal operator, increased organic traffic by 24% and raised qualified leads by 110% with a PPC strategy
Universal Gaming Group (UGG), a trusted provider of video gaming terminals for cafes, bars, and gas stations across Illinois, needed to grow its pipeline with high-quality leads and new business partnerships. Its existing search and email strategies weren’t targeting the right audiences, and old leads were slipping through the cracks.
The Challenge:
Increasing Qualified Leads
UGG’s website and paid campaigns weren’t attracting decision-makers with real business intent. They needed a strategy that would:
- Increase qualified leads.
- Re-engage cold leads.
- Expand partnerships with high-value operators.
The Solution:
Comprehensive Search and Email Strategy
GoInside built a comprehensive strategy combining SEO, PPC, and email marketing to drive consistent, qualified leads. Here’s how we made it happen:
- Ran in-depth keyword research to target high-intent search terms and built optimized Google Ads campaigns.
- Enhanced the website’s SEO to improve visibility on Google and Bing for industry-specific searches.
- Designed an email re-engagement campaign to bring old leads back into the pipeline with personalized, targeted messaging.
Real Results for Universal Gaming Group
Major Growth in Leads
+24%
increase in organic traffic
+110%
increase in qualified leads with a PPC strategy
“The GoInside team is professional and does a great job. I’m getting the results I expect, so it’s the agency partner that has quickly won my trust.”
Michael Campeau
VP of Sales and Marketing, Universal Gaming Group
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